Toni & Guy magazine is published quarterly and is available in-store and widely distributed at London Fashion Week.
I was responsible for an initial redesign of the magazine, then the design and layout of pages and the concept and art direction of fashion and still life shoots. The design evolved each issue with a 'guest typeface' and bespoke cover treatments such as embossing and foil-blocking.
Mix Interior is a colour trend forecasting book produced biannually, providing a valuable resource to the interior design and paint industries.
This was a very hands-on and inspirational project that I loved doing. Working closely with the Creative Director we sourced props, painted and prepped to create the original imagery used to inspire and represent each of the four colour palettes.
I was responsible for the Art Direction and design of each book, as well as the colour matching and retouching.
Design and Art Direction of look books, point of sale advertising and in-store magazine for UK shoe retailer. Spring/Summer campaign and magazine images shot on location in Cape Town.
Concept and campaign strategy for the iconic Australian brand Sportsgirl. This included art direction of the Richard Nicoll campaign shoot and Summer 2011 campaign, shot on location in Byron Bay. I also worked on concept and visualisations for windows and in-store and the redesign of their in-store magazine.
Invitation design for the fragrance brand Le Labo, launched at the London department store Liberty. The design was screen printed onto 500gsm stock.
Design and Art Direction of iPad App, in-store magazine and video content for Chadstone the Fashion Capital. Concept and art direction of fashion, accessory still lifes and food photography and video.
Download the free iPad App here
Identity, branding and website for UK based luxury lingerie label.
Gilda & Pearl is inspired by the glamour age of 1940s Hollywood. Each piece is made to order using luxurious fabrics. The brand is also stocked in Harrods and Selfridges.
Textured stocks, gold foil-blocking and letterpress techniques give the brand a feminine, elegant and timeless feel that evokes bespoke luxury.
Concept and campaign strategy for the AW15 campaign for Hush Puppies Australia. Following on from the SS14 creative, this campaign continued to pitch the brand at a younger, fashion savvy customer. Inspiration for the colour palette was taken directly from the collection - neutrals, blues and washed-out pastel hues. Styling was relaxed and modern, with an emphasis on texture, knitwear and tailoring.
Design and Art Direction of Subaru Symmetry's iPad App and magazine. Concept and art direction of automotive, lifestyle and food shoots as well as video.
Download the free Subaru iPad App here
I was awarded 'Designer of the Year' at the APA Awards in London for the redesign of Land Rover's Onelife magazine. Judges felt "the design has a clean, solid, well built feel with strong aspirational quality, flatters the car and inspires brand loyalty". Responsible for concept and art direction of automotive and travel shoots.
Concept and campaign strategy for the SS14 campaign for Hush Puppies Australia. This campaign was designed to reinvigorate and change brand perception. The brief: to appeal to a younger more fashion savvy consumer without alienating older, loyal customers. A nautical theme, using classical styling ensured broad appeal and allowed for a touch of playfulness in keeping with the brand.
Concept and art direction of the AW15 fashion campaign for Castle Towers. I was responsible for design of the bespoke plinths and set.