Art direction and design of campaigns, look books and in-store magazine for UK shoe retailer. Spring/summer collection shot on location in Cape Town.
CANBERRA CENTRE AW15
Art direction of Canberra Centre AW15 campaign for Cyclone Advertising.
HUSH PUPPIES SS14
Art direction and brand strategy for Hush Puppies. Appealing to a younger consumer and changing brand perception without alienating loyal customers was key to answering this brief. A classical nautical theme ensured broad appeal and allowed for a touch of playfulness in keeping with the brand. Digital and social content including trend videos were created as part of the strategy.
HUSH PUPPIES SS14 MEN'S TREND VIDEO SNARE
HUSH PUPPIES SS14 WOMEN'S TREND VIDEO
Hush Puppies SS/14 Campaign Video
TONI & GUY
Art direction and design of Toni & Guy magazine, including concept and art direction of fashion and still life shoots. The design evolved each issue with a 'guest typeface' and bespoke cover treatments such as embossing and foil-blocking.
CASTLE TOWERS AW15
Art direction and set design of Castle Towers AW15 campaign for Cyclone Advertising.
GILDA & PEARL
Branding and website for UK based bespoke luxury lingerie label.
HUSH PUPPIES AW15
Art direction of Hush Puppies AW15 campaign for Cyclone Advertising. This campaign continued to elevate the brand's fashion credentials and target a younger customer. Colour palette inspiration was taken directly from the collection and styling was kept relaxed and modern, with an emphasis on texture and tailoring. Digital and social content was part of the strategy.
CASTLE TOWERS SS15
Art Direction and design of Castle Towers SS15 campaign for Cyclone Advertising. The Age of Style campaign focused on 5 key fashion trends, with an emphasis on looking good at any age. Stylishly energetic and fun, the campaign film and social media strategy conveyed the message that style is ageless. A pop-up fragrance lab in centre where customers could create their own unique scent launched the campaign.
HUSH PUPPIES ACTIVATION
To celebrate Hush Puppies’ AW15 collection, the Hush Puppies Style Patrol took to the streets to show customers they don’t need to sacrifice style for comfort. Over three consecutive mornings at Southern Cross Station, the Style Patrol arrested commuters committing the ‘crime’ of pairing sneakers with their workwear. Offenders were ‘fined’ with a free pair of Hush Puppies. No catch – all they had to do was have their mug shot taken and they were free to go! Those arrested spread the word on social media using the hashtag #HPStylePatrol. Art Directed for Cyclone Advertising.
CANBERRA CENTRE SS15
Art Direction of the Canberra Centre SS15 campaign for Cyclone Advertising
Concept and campaign strategy for the iconic Australian brand Sportsgirl at London agency Yellowdoor. This included art direction of a Richard Nicoll collaboration and Summer 2011 campaign shot in Byron Bay. I also worked on concept and visualisations for windows and design of the in-store magazine.
Art direction and design of Mix Interior, a colour trend forecasting book produced seasonally. Working closely with the Creative Director we sourced props, painted and prepped to create the original imagery used to inspire and represent the four seasonal colour palettes.
Invitation design for the fragrance brand Le Labo, launched at the London department store Liberty. The design was screen printed onto 500gsm stock.
GRAND CENTRAL SS15
Art Direction of the Grand Central SS15 campaign for Cyclone Advertising
Art direction and design of iPad App, in-store magazine and video content for Chadstone the Fashion Capital. Concept and art direction of fashion, still lifes and food photography and film.
Art direction and design of Subaru Symmetry's iPad App and magazine. Concept and art direction of automotive, lifestyle and food shoots and film.
I was awarded 'Designer of the Year' at the APA Awards in London for the redesign of Land Rover's Onelife magazine. Concept and art direction of automotive and travel shoots.