Quarterly magazine available in-store and widely distributed at London Fashion Week. The magazine has a real fashion focus, covering the latest trends in hair, beauty, grooming and travel. The design evolved each issue with the use of a 'guest typeface' and bespoke cover treatments such as embossing and foil-blocking.
As Art Director I was responsible for an initial redesign of the magazine, then the design and layout of pages and the concept and art direction of three fashion shoots and two still life shoots each issue.
A colour trend forecasting book, produced seasonally, providing a valuable resource to the interior design and paint industries.
This was a very hands-on and inspirational project that I loved doing. Working closely with the Creative Director we sourced props, painted and prepped to create the original imagery used to inspire and represent each of the four colour palettes.
I was responsible for the Art Direction and design of each book, as well as the colour matching and retouching.
Design and Art Direction of look books, point of sale advertising and in-store magazine for UK shoe retailer. Spring/Summer campaign and magazine images shot on location in Cape Town.
Concept and campaign strategy development for the iconic Australian brand Sportsgirl. This included art direction of the Richard Nicoll campaign shoot and Summer 2011 campaign, shot on location in Byron Bay. I also worked on concept and visualisations for windows and in-store and the redesign of their in-store magazine.
Invitation design for the fragrance brand Le Labo, launched at the London department store Liberty. The design was screen printed onto 500gsm stock.
Design and Art Direction of iPad App, in-store magazine and video content for Melbourne's Chadstone the Fashion Capital. Concept and art direction of fashion, accessory still lifes and food shoots and video.
Download the free iPad App here
Design and Art Direction of Subaru Symmetry's iPad App and magazine. Concept and art direction of automotive, lifestyle and food shoots as well as video.
Download the free Subaru iPad App here
I was awarded 'Designer of the Year' at the APA Awards in London for the redesign of Land Rover's Onelife magazine. Judges felt "the design has a clean, solid, well built feel with strong aspirational quality, flatters the car and inspires brand loyalty". As Art Editor of the magazine I was responsible for concept and art direction of the automotive and travel shoots, which were shot in some wonderful locations. I also created a bespoke typeface based on the icons found on the dashboard of Land Rover vehicles.
Identity and branding for UK based luxury lingerie label.
Gilda & Pearl is inspired by the glamour age of Hollywood and Rita Hayworth’s confident, spirited character ‘Gilda’ in the 1946 film noir of the same name. Never mass-produced each piece is made to order using luxurious fabrics.
Textured stocks, gold foil-blocking and letterpress techniques give the brand a feminine, elegant and timeless feel that evokes bespoke luxury.