Art Direction and Design of quarterly publication Toni & Guy magazine, including concept and art direction of fashion and still life shoots. The design evolved each issue with a 'guest typeface' and bespoke cover treatments such as embossing and foil-blocking.
Design and Art Direction of Mix Interior, a colour trend forecasting book produced seasonally. Working closely with the Creative Director we sourced props, painted and prepped to create the original imagery used to inspire and represent the four seasonal colour palettes.
Design and Art Direction of look books, point of sale advertising and in-store magazine for UK shoe retailer. Spring/Summer campaign and magazine images shot on location in Cape Town.
Concept and campaign strategy for the iconic Australian brand Sportsgirl. This included art direction of the Richard Nicoll campaign shoot and Summer 2011 campaign, shot on location in Byron Bay. I also worked on concept and visualisations for windows and in-store and the redesign of their in-store magazine.
Invitation design for the fragrance brand Le Labo, launched at the London department store Liberty. The design was screen printed onto 500gsm stock.
Art direction and design of iPad App, in-store magazine and video content for Chadstone the Fashion Capital. Concept and art direction of fashion, still lifes and food photography and video.
Identity, branding and website for UK based luxury lingerie label.
Textured stocks, gold foil-blocking and letterpress techniques give the brand a feminine, elegant and timeless feel that evokes bespoke luxury.
Following on from the successful SS14 creative, this campaign continued to target a younger customer. Colour palette inspiration was taken directly from the collection and styling was kept relaxed and modern, with an emphasis on texture and tailoring. Digital and social content were also created.
Design and Art Direction of Subaru Symmetry's iPad App and magazine. Concept and art direction of automotive, lifestyle and food shoots as well as video.
I was awarded 'Designer of the Year' at the APA Awards in London for the redesign of Land Rover's Onelife magazine. Concept and art direction of automotive and travel shoots.
Art direction and brand strategy for Hush Puppies SS14 campaign. The brief: to appeal to a younger, more fashion savvy consumer without alienating loyal customers – to change brand perception. A nautical theme using classic styling ensured broad appeal and allowed for a touch of playfulness in keeping with the brand. Digital and social content including trend videos were created as part of the strategy.
Art direction of AW15 campaign for Canberra Centre.
Photographed by Tracey Lee Hayes.
To celebrate Hush Puppies’ AW15 collection, the Hush Puppies Style Patrol took to the streets to show customers they don’t need to sacrifice style for comfort. Over three consecutive mornings at Southern Cross Station, the Style Patrol arrested commuters committing the ‘crime’ of pairing sneakers with their workwear. Offenders were ‘fined’ with a free pair of Hush Puppies. No catch – all they had to do was have their mug shot taken and they were free to go! Those arrested spread the word on social media using the hashtag #HPStylePatrol
Art direction of Castle Towers AW15 campaign
Photographed by Tracey Lee Hayes